Professional Copywriting

For founders, personal brands, and ecommerce stores who are done guessing.

George Marks

Emotionally-driven copy that sells to humans, not algorithms.

  • Funnels

  • Sales Pages

  • VSLs

  • Web Copy

  • Email Campaigns

  • Free Copy Audits

Why Most Copy Falls Flat

And the Unspoken Systems I Use to Outperform Your Current Marketing. Guaranteed.

(Short Answer: They Don’t Care About YOU)

Copywriting Is A Language

If you’re here, you don’t want cute.

You want copy that connects so hard it bypasses logic and hits straight to the emotional gut.

That’s what I do.

Using a blend of deep research,

psychological frameworks,

and something I call emotional sequencing.

I build copy that moves people—and moves product.

Who I Work With

  • Founders tired of guessing what “good messaging” is

  • Personal brands who need to sell without sounding like everyone else

  • Ecommerce stores ready to actually use their brand voice (instead of pretending they don’t have one)

If your offer solves a real problem and your product works,

I can make people feel like not buying is the dumbest decision they’ll ever make.

Do you want to sell?

Do you REALLY want to f*cking sell?

Then you need to stop “selling” and start shifting beliefs.

Because nobody buys just because you listed benefits.


Nobody buys because you “explained the value.”


They buy because their current worldview gets shattered


And your offer feels like the only thing that makes sense in the rubble.

Belief shifting is about:

  • Proving what they believed was wrong

  • Making their past efforts feel hopeless in hindsight

  • Positioning your offer as the only thing that actually makes sense now

And that’s why I start where most people don’t:

Why My Copy Works

(And why most doesn’t)

Most copywriters think copy is about “persuading.”
What I do is translate belief.

See, your best customers are already looking for a reason to say yes.
They’re just waiting for the emotional logic to line up.

That’s what I build:
Messaging that aligns with what they already want to believe, and gives them the one idea they’ll never forget.

It’s not about features.
It’s not about tone.
It’s about subtext.

What I Use Instead of Guesswork

There are 3 invisible forces I look for before I write a single word:

🔹 1. The BIG Excuse

This is the real reason your prospect keeps failing.

Not a personal flaw—something external, inevitable, and out of their control.

I find it. I name it. And use it to make your offer feel revolutionary.

🔹 2. Emotional Sequencing

I don’t write “persuasively.”

I write emotional shifts.

Every offer has a rhythm. And if your copy isn’t hitting the right note at the right time, it won’t land.

I map your offer’s core emotional shifts—what they feel now, what they need to believe (in order to buy), and what they’ll feel after.

🔹 3. The Subtext Stack

Most “copy tips” talk about what to say.

I’m more interested in what’s communicated without saying it.

I believe every line of copy should convey:

  • Why this isn’t what they’ve seen before.

  • How anyone can do this.

  • How this won’t burn them like the last thing they tried.

  • Why this matters—and why it matters now.

I Was Terrible At Sales

And I was depressed.

After years of failing to close deals and feeling like I was a loser at ‘convincing people to buy’…

I stumbled across copywriting.

It sounded simple: Just write words that sell.

But my early attempts were a disaster.

I was still focused on the wrong thing—me, the product, my pitch.

Everything changed when a mentor taught me: People don’t care about you.

They only care about what’s in it for them.

That realization hit like a truck.

It was my Neo-in-the-Matrix moment.

After that, I went all-in.

Dissecting books, investing in the best training, and creating frameworks that simplify the psychology behind why people buy.

Now, I help businesses craft messaging that connects, converts, and makes sales predictable.

SEE MY WORK

Services

Here’s what I do:

Funnel Copy – High-converting sequences with a belief-first foundation.

VSLs & Sales Pages – Emotional sequencing + subtext = scalable sales.

Email Campaigns – Launches, welcome flows, retention drips. Sharp and revenue-backed.

Web Copy – Pages that sell without sounding like a brochure.

Free Copy Audits – Send me your copy. I’ll tell you what’s broken, and what would actually move the needle.

My Process (Working With Me)

  1. We kick things off with a call. I dig deep—into your offer, your audience, and the emotional gap keeping them from buying.

  2. Distill – I do the homework. Forums, reviews, TikToks, testimonials—I find the truth behind why people buy or don’t.

  3. Sequence – I turn all that chaos into emotional logic. This is where I map out your message and align it with their beliefs.

  4. Write – I write the copy. Every line exists to shift a belief or create a click. This is where the magic shows up.

  5. Refine – I build in voice, polish tone, and deliver ready-to-plug-in copy. You’ll get a version that sounds like you and sells like hell.

Expect a fast, focused timeline and direct communication. No delays. Just great copy built on great psychology.

The Slap Your Mother Guarantee

I’m so confident in the copy I create that I’m backing it with my Slap Your Mother Guarantee.

If you aren’t so thrilled with the results that you wouldn’t slap your mother at the chance to work with me again—OR if my copy doesn’t beat your current marketing in a head-to-head test…

I’ll revise it. Rewrite it. Or refund it. Your call.

No risk. No regrets. Just results.

Important:

The truth is, I can only take on a handful of clients each month because of the intense focus and precision that goes into crafting high-converting sales copy.

It requires diving deep into your audience’s psychology, dissecting your offer, and creating a message that cuts through the overwhelming noise in today’s market.

Every day you stay stuck with messaging that doesn’t resonate, you’re losing sales to competitors who connect better, faster, and deeper with your audience.

Spots fill up fast because businesses like yours know how crucial it is to get their message right—right now.

If you’re serious about standing out and driving results, don’t wait.

Let’s create the campaign that changes everything.